Category Archives: Marketing

Stop! 5 Facebook Practices That Drive Your Friends Crazy

Social media is pretty much here to stay. We can all agree on that much. It also appears that Facebook is where you can find almost all of your friends any time of the day. You probably use it to connect with colleagues as well as that best friend from kindergarten that you never thought about until Facebook magically made it possible to keep in touch with everyone who ever waved at you.  Avoid the following five habits to ensure that those people stay your friends beyond the first day they accept your friend...
Read more 22

Content is King When Building a High-Traffic Website

No one likes traffic when it’s something you’re stuck in during an I-95 commute in South Florida. But it’s highly desirable among those who avoid that morning commute by running a website from their home office or a company that wants to increase its number of online customers. At Breakaway Solutions, my award-winning website development company, building a high-traffic website is the ultimate objective of the entrepreneurs and corporations that use our services. But how to get there? You can always turn to experts like myself when you want more eyes landing on your...
Read more 8

If You Build It They Will Come – Only If You Run Your Website the Right Way

Guys, imagine not having to pick out a tie or shave before you go to work. And ladies, wouldn't it be nice not having to apply makeup in the rear view mirror during rush hour? Those can be just some of the mundane perks of having an online business; you can start work in the morning wearing pajamas if you feel like it. But there are more substantial rewards: the freedom to set your own work schedule, the self-satisfaction of starting a successful venture, the power to choose your own projects and not have...
Read more 8

Six New Year’s Resolutions for Improving Your Online Marketing Prowess

It’s that time of year again, when we ring in the new and make plans for the year ahead. Not everyone likes to make New Year’s resolutions, but unless your online marketing program is rock solid (don’t worry, nobody’s is), there’s no better time to commit to improvement. So, if you don’t like to commit to New Year’s resolutions, consider this just a new tip sheet for achieving your marketing goals in 2013: (more…)...
Read more 12

All Business Owners Are Publishers

If you own a business, you know how many hats you have to wear … accountant, salesperson, human resources, janitor, etc. etc.  Well in today’s commercial world, you are going to need one more hat and that is social marketer. All the traditional advertising and marketing you have invested in will no longer engage your customers in the way that social marketing does.  Just having a website today, won’t cut it.  Today’s customers expect new information constantly and they want to connect with the people they are buying from.  If you have any doubt...
Read more 14